Your logistics company needs top-quality, strategic placement of news and marketing messages, and LMS can deliver. Through the firm’s excellent writing and media relations skills, we share client news and success stories through a variety of multimedia channels. Our goal is to put clients’ marketing messages directly into the hands of their target audience and to keep clients top-of-mind among current and prospective customers.
Services include:
- Strategic Press Planning – Developing multimedia press plans, presenting new creative ideas, editorial calendar planning and execution
- Interactive, Search Engine Optimized (SEO) News Releases – Drafting and distributing multimedia press releases, enhancing SEO optimization
- Media Pitches – Pitching key story ideas to the editors and reporters who matter most to your business, from local beat reporters to national columnists for industry publications
- National, Regional, Local News Placements – Securing high-profile media coverage in key national, regional and local media
- Research and Writing – Managing research and writing for all projects, from press releases to industry-specific trade articles
- Media Introductions – Introductions to key media representatives who cover the issues that matter most to your business
- Community Relations – Enhancing your company’s presence in the community through strategic charitable involvement, board support and event sponsorships
- Press Kit Development – Drafting comprehensive multimedia press kits for clients to provide editors and reporters with well-branded information to enhance any media coverage
- Byline Articles/Op-Ed Pieces – Ghostwriting and placing byline articles in the media to enhance client credibility, ghostwriting and placing op-ed pieces to position clients as experts in particular areas of interest
- Media Tracking – Providing daily updates of media coverage secured, as well as monthly reports and ROI details